ISTANBUL – Wo Coffee, operating in coffee roasting and retail, has signed a new cooperation agreement covering Baku and surrounding regions within the scope of agreements made with Azerbaijan.

In accordance with the agreements made; coffee beans roasted in Turkey by Wo Coffee, packaged coffee products and packaged food products will be offered to the Azerbaijan market. It is planned that the products will meet consumers through retail channels in different points of Azerbaijan, especially in Baku.

Wo Coffee has a strong operational infrastructure that provides roasting and product supply services to more than 40 chain coffee brands throughout Turkey. Company officials stated that these agreements with Azerbaijan are an important part of Wo Coffee's regional growth strategy and aim to strengthen the brand's presence in international markets.

It was stated that the products to be offered to the Azerbaijan market within the scope of the agreements will consist of special coffee blends, roasted beans and packaged food varieties in Wo Coffee's current product portfolio. It is planned that the products will be positioned in accordance with the market's consumption habits and retail dynamics.

Wo Coffee officials also emphasized that they aim to create a long-term and sustainable business model by transferring their roasting and retail experience gained in Turkey to the Azerbaijan market. Expanding the cooperation to include new product groups and different cities in the coming periods is also among the goals.

With this new step in Azerbaijan, Wo Coffee aims to continue its steady growth in regional markets and increase its effectiveness in the retail sector.